Ten things you may have missed in the #1 mobile game “MONOPOLY GO!” PocketGamer.biz
Learn how Scopely tapped into creative freedom and nostalgia - from iconic 80’s movies to classic literature and more - to build a timeless MONOPOLY universe Learn how Scopely tapped into creative freedom and nostalgia - from iconic 80’s movies to classic literature and more - to build a timeless MONOPOLY universe 
By Guest Author (Sponsored)September 26, 2023Share:ShareFacebookXLinkedIn Stay InformedGet Industry News In Your Inbox…Sign Up Today
Since launching in April, “MONOPOLY GO!” has captivated players around the globe with its endless charm, abundant opportunities to connect with friends, and a dose of spirited competition. In fact, the game has staked its claim as the #1 mobile game launch of 2023, and the #1 mobile board game launch….ever.
But did you know that it also pays tribute to iconic 80’s movies, a futuristic cartoon, and a world-renowned science fiction novel?
Hear from Howard Shin, Senior Art Director at Scopely, about how the team created an immersive MONOPOLY experience brimming with personal, unique touches incorporating different perspectives and inspirations.
When our team of gamemakers at Scopely set out to reimagine the MONOPOLY universe, we established our “why” early on - to create a timeless MONOPOLY game. Our vision for “MONOPOLY GO!” has always been to blend the “old” from MONOPOLY’s 85-year history with something that feels entirely modern and new.
To accomplish this, we built a truly global team spanning 100+ people across more than a half dozen countries, including the U.S., Spain, Israel, the U.K., and Ukraine, and empowered everyone to bring meaningful personal touches from their backgrounds and experiences into the rich world of “MONOPOLY GO!.”
As a direct result of our unique game making culture and creative freedom, “MONOPOLY GO!” is brimming with hidden treasures and nostalgia - from pop culture references to literature and everything in between. You may even find a few cameos from some of the passionate and innovative Scopeleans who brought the game to life!
Read on to learn more about some of the “Easter Eggs” and surprises that have helped to create a sense of wonder and exploration within “MONOPOLY GO!”
1) A disturbance in the “MONOPOLY GO!” space-time continuum
Many of our “MONOPOLY GO!” game-makers were raised on a healthy diet of classic 80’s films, and they pay tribute to a few of their favorites in the game’s rich and fantastical worlds.
The “mad scientist” or inventor was one of the most common archetypes in 80’s movies, from “Back to the Future” to “Honey, I Shrunk the Kids,” and many more. In “MONOPOLY GO!,” a citizen that pays tribute to this beloved character type can be found roaming the “Science Fair” board.
Does Mr. MONOPOLY wish he were BIG?
Meet the Jetsons in “MONOPOLY GO!”
Diving deep into the “MONOPOLY GO!” universe
The origins of “Cash Grab”
Don’t feed the birds!
Inventing Lizzie Bell
Living on the ledge
Spot the Scopeleans
“MONOPOLY GO!” was developed by a talented team of Scopelean game-makers spanning more than a half dozen countries. In fact, several of those Scopeleans make cameos in the “MONOPOLY GO!” universe.
Massimo Maietti is the visionary General Manager of “MONOPOLY GO!” who oversees all aspects of the game’s development and evolution. Massimo is also the namesake for “Massimo’s Restaurant,” a delightful and lively pizzeria found in the game’s 49th board (Massimo’s).
Apel Keshishian is a skilled Senior Technical Artist who loves farming games. In his honor, we named our quaint Apple Orchard Board “Apel’s Orchard.”
“MONOPOLY GO’s!” lead engineer, Dan Wilkins, helped inspire the “Bavarian Village” board.
Dan’s wife is from Bavaria, and the reference images used to create the “Bavarian Village” came from Dan’s extensive travels through the region!
A Sevillan surprise!
The team who created “MONOPOLY GO!” spans multiple geographies and timezones, including Spain - specifically the city of Sevilla, where our Scopely Studio Genjoy is located.
As a tribute to our exceptional game-makers from Genjoy, the studio’s logo - a distinctive letter “G” - can be found in-game within the beautiful “Sevilla” board. Can you spot it?
These are just a few of the fun, creative touches found in “MONOPOLY GO!” Have you noticed any others?
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The “mad scientist” or inventor was one of the most common archetypes in 80’s movies, from “Back to the Future” to “Honey, I Shrunk the Kids,” and many more. In “MONOPOLY GO!,” a citizen that pays tribute to this beloved character type can be found roaming the “Science Fair” board.
Does Mr. MONOPOLY wish he were BIG?
Meet the Jetsons in “MONOPOLY GO!”
Diving deep into the “MONOPOLY GO!” universe
The origins of “Cash Grab”
Don’t feed the birds!
Inventing Lizzie Bell
Living on the ledge
Spot the Scopeleans
“MONOPOLY GO!” was developed by a talented team of Scopelean game-makers spanning more than a half dozen countries. In fact, several of those Scopeleans make cameos in the “MONOPOLY GO!” universe.
Massimo Maietti is the visionary General Manager of “MONOPOLY GO!” who oversees all aspects of the game’s development and evolution. Massimo is also the namesake for “Massimo’s Restaurant,” a delightful and lively pizzeria found in the game’s 49th board (Massimo’s).
Apel Keshishian is a skilled Senior Technical Artist who loves farming games. In his honor, we named our quaint Apple Orchard Board “Apel’s Orchard.”
“MONOPOLY GO’s!” lead engineer, Dan Wilkins, helped inspire the “Bavarian Village” board.
Dan’s wife is from Bavaria, and the reference images used to create the “Bavarian Village” came from Dan’s extensive travels through the region!
A Sevillan surprise!
The team who created “MONOPOLY GO!” spans multiple geographies and timezones, including Spain - specifically the city of Sevilla, where our Scopely Studio Genjoy is located.
As a tribute to our exceptional game-makers from Genjoy, the studio’s logo - a distinctive letter “G” - can be found in-game within the beautiful “Sevilla” board. Can you spot it?
These are just a few of the fun, creative touches found in “MONOPOLY GO!” Have you noticed any others?
City battle strategy games are up 60% - $2.5 billion in Q1 2021 Interview: Why Scopely and PierPlay spent three years perfecting Scrabble GO Hot Five: Squad Busters undergoes radical changes, Apple’s NFC update, and the winners of the Mobile Games Awards 2024 are… The big stories and trends from Gamescom 2024 | Week in Mobile Games podcast The Mobile Games Awards 2024 publisher of the year is… Scopely!
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